Premium home coffee machines
We’re looking for people who have recently invested in a premium home coffee machine, or are seriously considering one soon.
This research is about how people choose machines that help them create a more crafted, café-style coffee at home. If quality, consistency and getting your coffee just right matter to you, this could be a good fit.
We’d love to hear from people who care about making great coffee at home and are willing to invest in the right setup. You may have upgraded recently, or be planning to soon. This is likely to suit people who enjoy a more crafted home coffee routine rather than a quick one-button option.
Purpose
This research aims to understand how people choose premium home coffee machines and what matters most when making that decision.
We're looking for...
Complete a short WhatsApp pre-task before the focus group
Answer a few questions using written responses, images and selfie videos
You may need to show proof of purchase, or intention to buy, to qualify
ttend a 2-hour in-person focus group at a central London research venue
Arrive early, stay for the full session, and share thoughtful views throughout
Project details
More Projects to Get Involved In
£85+
Mortgage Matters
£80
Taste Test, Uxbridge
£60
Charity Support
WHAT WE DO WITH WHAT YOU TELL US
