Focus Groups

Give Opinions

Focus groups are small, moderated discussions, usually involving 5 to 7 participants, held either online or in person.

Sessions typically last between 1 and 3 hours and explore opinions, attitudes, and reactions to specific topics.

They offer a welcoming environment where everyone is encouraged to contribute and listen respectfully to different points of view.

More Ways to Take Part

Online Communities

Contribute your opinions over time in an online community at your own pace. Take part in discussions and activities whenever it suits you.

Depth Interviews

Take part in a one-to-one conversation focused entirely on your experiences and opinions. A structured way to share insights.

Accompanied Shops

You’ll go shopping with a moderator who observes and asks about your choices. They might ask about products, layout, signage, staff, and your overall impressions.

In-Home Interviews

A moderator visits your home to see your behaviour in your own environment. They’ll show ID, call ahead, and answer questions so you feel at ease.

Workshops & Co-Creation Sessions

Longer sessions (3–6 hours) where you work with others to test ideas, solve problems, and give feedback. These are usually face-to-face, very hands-on, and benefit from energy and creativity.

Ethnographies

A moderator observes how you do things in real life, sometimes remotely. They often follow up with a short chat to understand both what you do and why.

Panels run for months, sometimes up to a year, and include surveys, focus groups, or product tests. They work best if the topics genuinely interest you, so both you and researchers get more out of it.

Pre-Tasks & Post-Tasks

Small activities before or after a main session, like surveys, diaries, or creative tasks. They help moderators understand your habits and usually come with their own incentive.

Surveys

Quick and simple, surveys gather opinions online, by phone, in-store, or on the street. They often offer vouchers, or prize draws and are a common first step into research.

Product Tests

You try out a product at home or in a venue and give feedback. Following instructions carefully and being honest helps brands improve products before launch.

User Experience (UX) Testing

You test websites or apps by trying features and navigation. This can be observed in person, moderated online, or recorded independently.

✅ Our research sessions are run by trained professionals.
For studies with children, researchers are DBS-checked and a responsible adult is always involved.

WHAT WE DO WITH WHAT YOU TELL US

Your information is stored securely and used only for research purposes, in line with data protection laws like GDPR. Personal details are kept confidential and will never be shared without your explicit consent. For more information check out our

GDPR & Privacy statement

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