Discerning Drivers: Understanding Owners of Luxury Vehicles

Discerning Drivers: Understanding Owners of Luxury Vehicles (2425-0056)

We are working closely with BEAM Fieldwork to deliver a research project to understand what is important to you when buying high-end and luxury products and services. 

Here are the main details you need to know:

There are 3 stages to this research:

STAGE 1:

❓ WHAT'S INVOLVED: Online Pretask

📅 WHEN: Early May

🌍 WHERE: UK Wide

⌚ HOW LONG: 20 mins

💸 WHAT'S IN IT FOR YOU: £20

STAGE 2:

❓ WHAT'S INVOLVED: Online Interview

📅 WHEN: 7th- 12th May

🌍 WHERE: UK Wide

⌚ HOW LONG: 60 mins

💸 WHAT'S IN IT FOR YOU: £80

STAGE 3: SELECT FEW RESPONDENTS FROM STAGES 1 & 2

❓ WHAT'S INVOLVED: At home visit

📅 WHEN: 1st- 8th June

🌍 WHERE: UK Wide

⌚ HOW LONG: 3 hours

💸 WHAT'S IN IT FOR YOU: £200