Ways to give your opinions

You test websites or apps by trying features and navigation. This can be observed in person, moderated online, or recorded independently.

You try out a product at home or in a venue and give feedback. Following instructions carefully and being honest helps brands improve products before launch.

Quick and simple, surveys gather opinions online, by phone, in-store, or on the street. They often offer vouchers, or prize draws and are a common first step into research.

Small activities before or after a main session, like surveys, diaries, or creative tasks. They help moderators understand your habits and usually come with their own incentive.

Panels run for months, sometimes up to a year, and include surveys, focus groups, or product tests. They work best if the topics genuinely interest you, so both you and researchers get more out of it.

A moderator observes how you do things in real life, sometimes remotely. They often follow up with a short chat to understand both what you do and why.

Longer sessions (3–6 hours) where you work with others to test ideas, solve problems, and give feedback. These are usually face-to-face, very hands-on, and benefit from energy and creativity.

A moderator visits your home to see your behaviour in your own environment. They’ll show ID, call ahead, and answer questions so you feel at ease.

You’ll go shopping with a moderator who observes and asks about your choices. They might ask about products, layout, signage, staff, and your overall impressions.

Take part in a one-to-one conversation focused entirely on your experiences and opinions. A structured way to share insights.

Share your views in a small, moderated group discussion where ideas are explored together. A more interactive way to give feedback.

Contribute your opinions over time in an online community at your own pace. Take part in discussions and activities whenever it suits you.